PINEAPPLE & PROFITS:

where leadership and finance meet confidence and clarity.

Step into the Pineapple & Profits conversation—an exploration of how leaders relate to their businesses, their numbers, and themselves. This conversation is centered on one essential question: what changes when leaders—particularly women leaders— feel confident and included in financial conversations?

This matters now because leadership carries increasing complexity and responsibility, while access to financial language and confidence has not kept pace. When finance feels intimidating or opaque, leaders disengage—not from lack of ability, but from lack of access. Pineapple & Profits exists to make those conversations more human, understandable, and usable.

You’re invited to engage this work in a way that fits where you are—by listening, reflecting, and choosing what level of engagement feels right. There’s no single path here, only an open invitation to step into a conversation you belong in.

Kelly Townsend of Leaders Team and Peter Frampton of Wealthvox share the perspective behind Pineapple & Profits: Why You’re Not Your Business (And Why That Matters). Drawing on years of experience working alongside leaders navigating complexity, responsibility, and growth, they reflect their partnership in creating the conversation, and what it means to relate to leadership and finance with greater clarity, confidence, and humanity.

What is Pineapple & Profits about, really?

Pineapple & Profits begins with a simple distinction: who you are is different from what you lead. When leaders separate identity from role, clarity becomes possible—and with clarity comes a steadier, more confident relationship with decision-making and financial information. It offers a reframing of how leaders relate to their businesses and their numbers. Rather than focusing on technical expertise, it emphasizes understanding, judgment, and language— supporting leaders to engage financial conversations without intimidation or oversimplification.

At its heart, Pineapple & Profits is an invitation to relate to leadership and finance in a more human way—one that creates clarity, strengthens responsibility, and opens the door to more thoughtful choices over time.

Why does this conversation exist now,

especially for women leaders?

This conversation exists now because women leaders are carrying unprecedented levels of responsibility in increasingly complex environments—often without the financial language, confidence, or support that responsibility requires. While women control significant economic influence, many have been excluded from the conversations that shape financial decisions, not by lack of capability, but by systems and norms that made finance feel intimidating, opaque, or “not for them.”

As complexity grows, avoidance becomes more costly—not personally, but organizationally. Pineapple & Profits exists to meet this moment by creating space for understanding, clarity, and engagement, so women leaders can participate fully and confidently in the decisions they are already responsible for.

WHAT ARE THE TWO WAYS TO STEP FURTHER INTO THE CONVERSATION?

Start here: Listen, Reflect, Explore

Join us on February 12, 2026, at the Grand Hyatt Atlanta for an evening designed as an entry point into the Pineapple & Profits conversation. This gathering is not a seminar or a pitch—it’s an orientation. A place to slow down, listen, and get acquainted with the ideas behind the work.

Hosted by Kelly Townsend and Peter Frampton, the evening offers an opportunity to hear directly from the authors, ask questions, and explore what it looks like to approach leadership and finance with greater clarity and confidence. There is nothing to master and nothing to commit to—just an open invitation to engage in the conversation and see what resonates.

Pineapple & Profits: A Women’s Leadership & Finance Program

Coming to Atlanta, GA

in May 2026

For those who discover—through the book or the February conversation—that they want to stay with this work more deeply, this program offers a place to do just that.

This multi-day experience is designed for women leaders who are ready to spend more time with the ideas introduced in Pineapple & Profits—not to rush toward answers, but to build understanding through practice.

The program creates space to slow down and engage financial information thoughtfully, strengthening confidence with numbers, judgment in decision-making, and the ability to remain present in conversations that previously felt intimidating or unclear

With guided learning, shared frameworks, and facilitated conversations, participants spend time alongside other women leaders exploring the full story of their business—how decisions connect, where assumptions live, and what information is asking for attention. The program creates a supportive space for curiosity, questions, and uncertainty...a steadier, more grounded way of relating to leadership and finance—one that strengthens responsibility, integrity, and clearer choices.